Validation 2
Sharing on social media
After we implemented the newsletter subscription and incorporated Google Analytics and Hotjar, we shared our landing page on our personal Facebook profiles and on a Facebook group as well. We managed to get quite a big amount of visits on our landing page because of that. Also, besides the webpage visits, we also got some feedback and ideas.
Google Analytics
Google Analytics helped us in understanding who are our users. Due to the Google Analytics' statistics we now have the following conclusions:
- Most of our users accessed the landing page on a mobile device. In the future, it is advised to focus more on how the landing page looks on a mobile device
- Even though the number of users dropped by 41 users one day after we shared the landing page on social media, 10.6% of users returned to the webpage
- Some of the users were from outside of Romania but their percentage is really small so that shouldn't be our focus for now. Yet, it is good to know that our application can attract people who don't live in Romania
Hotjar
Hotjar helped us a lot in understanding our product from the user's point of view. Due to the screen recordings we now have the following conclusions:
- Most of the users checked out the wireframes from the carousel, that's why we included only that part of the heatmap
- When the device used to access the landing page was a phone, a significant amount of users clicked on the navbar as well
- Some users wanted to download the application first
- Many users just scrolled down the webpage without doing anything
- The subscribe button didn't really get users' attention
- Some of the users who clicked of the subscribe button didn't actually subscribe to the newsletter
Newsletter subscription
