Validation 1

Our plan for customer discovery: face to face interviews with people from different age demographics.

Each of a did a face to face interview with a person from 23 to 52 years old. We used the same set of interview questions and analysed the answers to draw conclusions:

• The majority of the people we interviewed considered that it is important to monitor different aspects of their lives like: emotional state, sleeping patterns, consumed water, calories eaten and burned, time management. Some numbers at the end of the day may offer a new perspective and be a good motivation for anybody to change their lifestyle with a healthier one. Although important, no one wants to spend much time and energy on that.
• Things that people want to keep an eye on: bad habits like too much TV/Netflix or car usage, a balanced diet and meals at regular times, physical exercises, factors of stress, sleep, procrastination, time management.
• Most of the people use monitoring applications, but at some point they forget to update them because there are too many or because they are too busy. They also seem to be interested in an application that combines all in one product and it is personalised to match their desired activities. They found it also important that the application should put them in connection with people with similar interests and also give them recommendations from time to time.
• We observed that there is a tendency to split tasks according to external factors such as priorities given by the workplace. Most admitted that it is quite difficult to write a list and completing all the noted tasks, but writing would most likely help further accomplishment of the tasks.
• All the interviewed people considered it a useful thing to have an organized life because this would help them split between the activities they want to do, whether it is the tasks at work, the time spent with their family and friends or even have time for their your own person (hobbies, physical activities).
• The answers varied, there were people who answered that they do not usually write such thoughts, some used to do this but now they don’t do it anymore, and those who answered that they do they write down quick ideas for later access and some write events that excited them and other emotional thoughts.
• The majority of people we interviewed do not keep up really closely with their spendings. They either use an Internet Banking application or they manage their finances using lists or just their intuition.
• Most of the people would like an application that has many features integrated so that they don’t have to install more than one app on their phones. Almost all of them said they wanted an user friendly interface with quick access to each feature. They are all interested in an application that is personalized to their lifestyles and can suggest recommendations based on their daily activities. The conclusion is that the people we interviewed want an application that can predict behaviour and recommend activities or diets with a minimum input from the user.
• The majority of people we interviewed said they would like a free trial of the application. They would not spend money on something they aren’t sure they’re gonna like and use on a daily basis. After the trial is over, they would be willing to spend an average of 5 or 6 euros for a monthly subscription.